So, you’ve found the house. It checks all your boxes — great location, solid bones, and you can already picture yourself having coffee on the porch. But there’s a catch: you’re not the only one eyeing it.
In today’s competitive housing market, submitting an offer isn’t just about the price — it’s about strategy.
Here are four smart strategies to help you put your best foot forward when making an offer:
1. Don’t Lowball on Price
We get it — everyone loves a deal. But in a seller’s market, throwing out a low offer could mean losing the home altogether. If a property is priced fairly and there’s a lot of interest, coming in too low can make your offer easy to pass over.
Instead: Work with your agent to understand what similar homes are selling for and make a solid, realistic offer right from the start.
2. Consider an Escalation Clause
An escalation clause can be your secret weapon in a bidding war. It tells the seller: “Hey, I’m willing to beat any other offer — up to a certain point.”
This allows you to stay competitive without immediately offering your top dollar — and can give you a better chance of winning the home if the seller receives multiple bids.
Example: “Buyer agrees to increase offer by $1,000 above any competing offer, not to exceed $450,000.”
3. Be Intentional About the Concessions You Ask For
While it’s totally okay to negotiate, asking for too many repairs, credits, or extras can make your offer less attractive — especially if the seller has other options.
Tip: Prioritize what really matters and avoid nitpicking. A clean, straightforward offer often stands out.
4. Consider a Timeline That Appeals to the Seller
Sometimes, it’s not just about the money — timing matters, too. If you can align your offer with the seller’s ideal closing date or give them flexibility to move out, you might edge out other buyers.
Ask your agent: “What’s important to the seller?” and tailor your timeline accordingly.
Making a strong offer doesn’t always mean offering the most money — it’s about being thoughtful, flexible, and showing sellers you’re serious. With the right strategy (and a good agent in your corner), you can turn a competitive market into a confident move.
Want help navigating your next offer? Let’s talk — I’d love to guide you through it.
Source: Keeping Current Matters
