You put your house on the market expecting offers to roll in… but instead, crickets. It’s frustrating, and maybe even a little embarrassing but don’t panic. Most of the time, there’s a clear reason a house doesn’t sell, and the good news is, it can usually be fixed.
Here are four of the most common reasons homes sit on the market too long.
1. It’s Priced Too High
Pricing is everything. Even in a strong market, buyers are doing their homework. If your home is priced above what similar properties are selling for, it can scare people off before they ever step inside.
The first few weeks are critical – this is when your listing gets the most attention. If the price is off, you miss that window and may end up with lowball offers or none at all.
2. Poor Photos or Marketing
These days, your home’s first showing happens online. If your photos are dark, blurry, or don’t showcase the space well, potential buyers will scroll right past. Same goes for listings with little to no description.
Professional photos and a strong marketing strategy (social media, video, open houses, email blasts) can make all the difference in attracting the right buyer.
3. It Doesn’t Show Well
Clutter, outdated decor, odd smells—these things leave a lasting impression. Buyers want to picture themselves living in your home, and it’s hard to do that if your place feels too personal or unkempt.
Simple updates like a fresh coat of paint, new lighting, or a good deep clean can make your home far more appealing without breaking the bank.
4. Something’s Off With the Condition
If your home needs obvious repairs, or if there are concerns about the roof, HVAC, foundation, etc., buyers may hesitate or expect a steep discount. Even if they love the location or layout, no one wants to inherit someone else’s to-do list.
A pre-listing inspection or tackling basic repairs ahead of time can make your home feel like a safe investment.
The Bottom Line
If your house didn’t sell the first time, don’t get discouraged. Sometimes it just takes a new approach. With the right pricing, prep, and marketing plan, your home can get the attention and the offers it deserves. Choosing the right realtor can make or break your home-selling experience. As this blog highlights, the top reasons homes don’t sell—overpricing, poor marketing, bad presentation, and unresolved repairs—are all issues a seasoned agent can proactively address. The Peter Cunha Real Estate Team brings expertise in pricing strategy, professional marketing, and home preparation that ensures your property stands out from the moment it hits the market. Don’t leave your biggest investment to chance—work with a realtor who knows how to turn listings into closings.
Thinking about relisting? I’d be happy to take a look and give you a second opinion.
