If you’ve been keeping an eye on the housing market, you may have noticed a shift. About half of homes are now selling for less than their asking price. For many sellers, that comes as a shock—especially after years of red-hot demand where multiple offers and bidding wars were the norm. It can feel discouraging if you were hoping for a quick sale at top dollar, but there are smart ways to protect yourself from landing in that 50%.
Why So Many Homes Are Selling Below Asking
A few key factors are behind this change. First, higher mortgage rates have stretched buyers’ budgets, which means they’re less likely to go above asking or compete aggressively for a home. On top of that, inventory has been increasing, giving buyers more choices and reducing the pressure to rush into offers.
Another major factor is overpricing. Some sellers are still listing homes based on last year’s market conditions. When a home is priced too high, it often sits for weeks, loses momentum, and eventually has to be reduced. By the time buyers notice it again, the offers tend to come in lower than the seller originally hoped for.
How to Keep Your Home From Joining That 50%
The good news is that you can take steps to avoid this outcome. It starts with pricing your home correctly from day one. A competitive price generates attention and excitement, while overpricing can cost you valuable time and money.
Next, focus on making a strong first impression. Simple things like fresh landscaping, decluttering, and professional photography can help your home stand out online and in person. Buyers often decide within minutes whether a property feels right for them, so presentation matters.
It’s also wise to work with an experienced Realtor® who knows the local market inside and out. A skilled agent can help you position your home strategically, attract qualified buyers, and negotiate offers that protect your bottom line.
Finally, be flexible where it makes sense. Covering small repairs, offering credits, or including extras like appliances can go a long way in keeping deals at or near your asking price. These small gestures show buyers you’re serious, while still allowing you to walk away with a strong return.
Selling in today’s market requires strategy, but it doesn’t mean you have to settle for less. With the right pricing, preparation, and guidance, you can position your home to stand out and sell for what it’s worth. If you’re thinking about making a move, let’s create a plan that helps you get results. Contact me at petercunharealtor@gmail.com or call 917-690-5390 to get started.
