How can sellers win in today’s market?
If you’ve been watching the housing market, you might have noticed a shift: homes aren’t flying off the market like they were a couple of years ago. In fact, about half of homes are now selling below their asking price.
While that might sound like bad news at first, it’s actually just the market returning to a healthy, balanced state. And for sellers, it’s a signal to approach your listing differently than you might have back in 2021.
The Market Is Finding Its Balance
The past few years were anything but normal. Fierce bidding wars, record-high prices, and buyers waiving contingencies made selling almost effortless. Now, with more homes on the market and buyers having more choices, prices are leveling out.
This isn’t a sign of trouble—it’s a sign of stability returning. And sellers who recognize this are the ones who come out on top.
Smart Pricing Sets You Apart
In a balanced market, pricing is everything. Overpricing your home based on yesterday’s market can backfire, leaving your property sitting longer and eventually selling for less after price cuts.
The most successful sellers today price realistically from the start. This attracts serious buyers quickly and often results in smoother negotiations and faster closings.
Presentation Matters More Than Ever
With more competition, you can’t rely on scarcity to sell your home. Staging, professional photos, and small updates can make a big difference in how your home is perceived. You want buyers to picture themselves living there the moment they walk in—or scroll by online.
Flexibility Wins the Deal
Negotiation is back on the table. The sellers who are closing deals today are the ones who stay flexible—whether that’s agreeing to a repair request, adjusting the closing date, or offering a credit for updates. Being willing to collaborate with buyers can be the difference between getting to the closing table or staying on the market.
Play the Market You’re In
The bottom line? You need to sell for the market we’re in—not the one we saw a few years ago. With the right approach, you can still get a strong result, but it requires strategy, preparation, and a bit of give-and-take.
Let’s Build Your Strategy
Thinking about selling? Let’s work together to price your home right, make it stand out, and put you in the best position to sell confidently in today’s market.
📩 Reach out today and let’s start building your winning plan.
