The holidays create a surprisingly strong market.
The holiday season is known for family gatherings, travel plans, and endless to-do lists — not exactly the time most people think about buying or selling a home. But here’s the truth most don’t realize: the holidays can actually be one of the best times to make a move.
If you’re considering buying or selling in the next couple of months, here’s how you can prepare and make the most of this unique season.
Why the Holidays Create a Surprisingly Strong Market
Fewer people shop for homes during the holidays. That sounds like a negative, but it actually creates opportunity.
For sellers, the buyers who are out shopping are serious.
For buyers, the sellers who list during the holidays are motivated.
That combination leads to smoother negotiations and more focused conversations — without the frenzy you see during spring and summer.
Preparing to Sell During the Holidays
A successful holiday sale isn’t about perfection — it’s about strategy.
- Keep décor simple and inviting
You don’t need to go overboard. Warm lighting, greenery, and clean spaces make your home feel cozy without overwhelming buyers. - Highlight your home’s comfort
Buyers love walking into a home that feels peaceful this time of year. Soft scents, gentle holiday touches, and tidy rooms go a long way. - Price strategically
Holiday buyers are serious, but they’re also smart. A realistic price attracts them faster than an overly ambitious one. - Make your home easy to tour
Flexible showing times help — especially with travel season. Convenience makes your home stand out.
Preparing to Buy During the Holidays
If you’re a buyer, you might find that this season gives you more breathing room.
- Get your financing lined up early
Lenders and attorneys often have limited hours in December. Getting preapproved ahead of time keeps everything moving smoothly. - Take advantage of less competition
Fewer buyers mean more room to negotiate and fewer bidding wars. - Look for motivated sellers
Homes listed during the holidays often belong to sellers who want to move sooner rather than later. - Don’t wait for “spring deals”
Spring is busy — and busy means more competition. If the numbers work now, waiting could cost you.
Buying or selling during the holidays doesn’t have to be stressful. With the right plan and a bit of preparation, this season can actually work in your favor.
If you’re thinking about making a move before the year ends, reach out. I can walk you through what to expect and help you put together a strategy that fits the holiday timeline.
